As technology advances and traditional business communication tactics evolve, business owners are faced with the reality that in order to keep up, they must be in touch with the latest and greatest business development and communication tools.
QR codes are being hailed by business development and communication professionals as the next big thing in marketing and communications. Never heard of a QR code? Don’t worry…rest assured you will. In the chance that you are not in the QR code loop just yet, let us briefly explain what they are, and why they matter to you.
So what are QR Codes? They look like this:
QR is short for Quick Response and is used to take information from a transitory media and can be placed on almost anything including t-shirts, business cards, flyers, and print advertising, among others things. The information is then stored in a smart phone, where it gives details
about the business utilizing the QR code, such as:
- Product details
- Contact details
- Nearby locations
- Offers and coupon details
- Event details
- Twitter, Facebook, MySpace Links
Basically, the possibility for the uses of a QR code is almost endless. The amazing thing about QR codes is that they allow consumers to conveniently and effectively store your company’s information in their smart phone. QR codes bridge the gap between printed and online marketing – it provides an audience the ability to directly and easily navigate from one to the other.
How smart phones read the code?
A smart phone needs a QR code reader, which is a downloadable application that is able to collect and interrupt the data incorporated in a QR code into the smart phone. There are dozens of free or very inexpensive QR reader applications that are available for smart phone users.
How does a business generate a QR code?
Koncept Design Studio can generate a custom QR code for your company. We can incorporate almost any information in your QR code and also personalize your code with whatever color(s) or other branding elements you would like.
Below is an example of a recent QR code that we created for a client that incorporates both their logo (center of the code) and the company’s branding colors.
Once the code is created, our promotional studio can guide you with innovative and interesting ways to place your QR code in front of your target market.
As technology changes, the way both businesses and individuals communicate must adjust accordingly. QR codes are here to stay… in a really big way. Businesses that get on the QR code bandwagon will reap the incredible benefits of marketing and communicating with both current and potential clients. Stay tuned for part two in our blog series on QR codes where we will discuss interesting ways to utilize and maximize the ROI of your marketing and communication efforts with QR codes.